Ethos Logos Pathos

Ethos watchword Pathos BY watermelon Everyone knows close to the gas prices rising, and presumption drills that to in that respect advantage. pinch you hand if you would pay for gas bid a shot if you knew the price was going down tomorrow. Who would flop? We need to use gas each day and we pay so much(prenominal) to buy it. Most people like to save money but except when its convenient. Assurance has do saving money easier than ever on a harvest-tide we buy every week. Thesis tilt Assurance states that with the Flocculates, the gas price forecaster this will no longer be a problem. Ethos- credibilityObserving the element of ethos in this ad is pretty easy. Aside from flashing there logo a couple multiplication in the ad, Assurance, a company surface known for changing the way we use smart phones and computers to purchase the necessities of life, like railroad car insurance. They were the first company to benefit it accomplishable to purchase car insurance yourself without an agent. They are al ways looking for innovative ways to keep helping their customers skip the middleman. They are building on their reputation for providing exhaustively online applications by now providing the Flocculates. PathosThis Assurance technical lacked in pathos, or emotion. The ad focussed more on ethos and tidings. That is one social function I would change about this mercantile. just now on the other hand the commercial wasnt aimed towards kids, they arent the ones buying car insurance. But thats beside the event that this commercial lacked pathos. Logos This ad was a good example of logos- persuading an audience with reason. We entirely know we need gas to cover on our daily lives and Assurance made it simple. Its logic to wait a day to get gas cheaper. It only doesnt grow sense to pay more than you chip in to.And Assurance seed that logic to make a great commercial. Lets not leave behind to mention they said you could tell the next by using th eir product. Conclusion To put in it all up they did great in two of the three categories of ethos pathos and logos. counterbalance though they didnt incorporate pathos in their commercial they still made a great ad. By observing the elements of ethos logos and pathos we can see that Assurance did a great Job in marketing their product to their audience. Next date your watching an ad keep these tactic in mind because they might Just be persuading you more than you think